ABOUT US
The Impact Communications duo has a combined 50 years of experience in communications. Alicia and Tracy have been working together for many years, and share a passion for the power of content and its ability, when done right, to help businesses and individuals reach clear objectives.
Over the course of Tracy’s 25-year professional career, she has developed an expert ability to capture the essence of her clients’ brand voices, and tell a story that drives audiences to action. With key competencies in public relations, copywriting and strategic communications planning, Tracy has worked with many of the world’s largest, most recognized brands, and has served on both agency and corporate sides of the fence. She also has collaborated with individuals, start-ups, speakers, authors, industry experts, clergy and corporate professionals. Tracy’s significant experience spans more than a dozen industries, including non-profit, for-profit, private, public, consumer, finance, retail, grocery, restaurant, spiritual, insurance, technology and personal brands.
Alicia possesses more than 25 years of communications experience in agency, non-profit and freelance disciplines. Whether editorial planning, content creation or campaign management, she effectively takes communications strategies from concept to execution. Over her extensive career, Alicia has had proven success for B2C and B2B organizations of all sizes. She thrives in situations where she can align communications strategies with clients' overall business goals. Alicia infuses creativity and diligence into every project and has a passion for building solid, authentic relationships. Specialties include workplace culture, corporate training/HR Tech, the Longevity Economy, consumer goods and services, franchises, environmental sustainability and food/beverage/restaurants.