Strategic Messaging – Planning & Execution

All content should begin with a strategic approach, although this is often overlooked. We swiftly work with your team to ensure there is an editorial calendar that maps out content topics, dates and channels. We align themes and deliverables with what matters: holidays, year-end, trade shows, celebrated dates/months, milestones, marketing campaigns and more.

Executive Content / Ghostwriting

Your executives need a voice, but they often do not have time to sit down and write. Whether it’s for the CEO or the Director of HR, we are skilled at writing on their behalf so they don’t have to. We know the questions to ask so we can write in the appropriate voice, hit the right notes and messages, and embrace nuances to ensure it is authentic.

Editing / Proofreading

How many times have you gotten started on a writing project, or even finished it, and realized you are missing the mark with your message? We take your project, at any stage, and refine it until it tells the story you envisioned. We also serve as an excellent set of eyes when something is written but needs some polish or proofing.

Blogging

Blogs are an excellent source of content to tell your story. They also have the benefit of keeping websites updated. We write your blogs and work with SEO experts to seamlessly weave in keywords to keep your online presence fresh and searchable.

Social Media

The importance of being active and on-brand on social media channels cannot be emphasized enough. We write essential and engaging content for all your social media channels, including Facebook, Twitter, LinkedIn and Instagram.

Public Relations Content

Public relations is one of the most effective ways of gaining credibility for your business or brand, but only if it’s done by an expert with a deep understanding of the ever-changing media landscape. We help you craft strategic public relations content such as press releases, byline articles, talking points and pitches.

Scripts

Whether for a webinar, a leadership conference (digital or in-person), a live-stream or a recording, we write scripts of all lengths to ensure you and your executives stay on-message and relay essential information.

Other Writing Needs

• Executive writing

• Talking points: presentations, press conferences, speeches, crisis scenarios

• Shareholder communications: annual reports, quarterly letters

• Internal communications: employee newsletters, email updates, HR messages, crisis communications protocol and execution

• Marketing materials: printed and digital material, sales sheets

• Trade shows: pre-show media prep, at-show materials

• Newsletters

• Press kits: digital and print, including background, bios, products/services, price sheets